CELS EVENTS – DEMO

We are not the common event agency:
we imagine and produce original formats.

We manage all elements from storytelling to performers and set-up: impressive, creative experiences that foster social sharing — events that build customer relationship.
Something people will talk about.

Festive
Lighting

Concept
Events

Special
Show

Original
Activations

CELS Events is our
event design branch
with more than 15 years of expertise.

Concept events

Experiences beyond expectations.

celsoriginal

Shoe Show

Glamourous as a runway show, vibrant and colorful as an atelier.

A surprising collection of the rarest creations in footwear fashion.

scarpe

jurassic

Jurassic Mall

Realistic T-Rex, animated velociraptors, lighting volcanoes…

Prepare yourself for a memorable experience: are you ready for a prehistoric trip?

Italian Village

The most genuine soul of Italy.

A pop-up town where to live the original flavors and the most genuine soul of Italy

italianvillage

divine

Divine

All the charm of old-time actresses, held in an precious bijou.

An exclusive collection of costume jewels selected from stage dresses
in classic movies, to relive the timeless elegance of the glorious divas
that wore them.

Football Legend

Unique memorabilia: rare and antique objects, compelling stories, and original jerseys — from Maradona to Leo Messi, from Paolo Maldini to Pavel Nedved.

A journey through the emotions of the most exciting sport.

footballlegend

fashionweek

Fashion Week

With live music & performances, video projections and lighting set-ups. Continuously improved with brand new contents.

A stylish runway showcasing the new collections from the boutiques of the mall.

Wonder Garden

All the marvel of flowers gathered in a single place.

A world of surprises, a path through colours. A garden of wonders.

wondergarden

foodtruckfestival

Food Truck Festival

Compelling entertainment
and the most peculiar food trucks for an international food court.
You can taste recipes from all around the world, while enjoying music, street art, shows and much more.

When pure taste meets creativity and style.

celsdistributor

Kids on the Moon

Landing on the Moon and travelling the Universe is now possible thanks to science experiences and space module simulations.

A travel through space discoveries: experience the thrill of a real astronauts.

kidstothemoon

seatosee

Sea to See

An engaging edutainment format for explorers of any age. Have fun with scale models of sailing ships and submarines!

Dive into the boundless magic of the big ocean.

Social Kitchen

Social Kitchen mixes the ideas of cooking show and cooking classes to create a lively spot where visitors and people can come together, interact through food and taste new recipes.

Cook, meet, learn, and enjoy your course.

socialkitchen

Original Activations

Unique attractions, to be personally experienced.

human

Fun is guaranteed with this brand new shopping activation: players inside the box are secured to a crane system, while their friends control this “human claw” so that they can get a surprising gift.

Shop, play, and win!

humanclaw

kiddybaloon

Everything looks wonderful from above. This air balloon for kids is filled with helium and tethered to the ground by ropes, so that it can safely rise up to 3-5 meters high.

Sky is the limit. Fly high!

kiddybaloon

mp

Thanks to a motion base engineering system, this simulators recreate the same driving experience of a race car. Players will face each other in championships like real F1 drivers.
Malls can activate a Spend&Win approach: visitors who spend a certain amount in the shops can play, record their best laps, and enter the ranking.

Challenge your sense of speed.

motorpark

Supporting units

The next generation of retail marketing.

celssigla

Because the value
of your brand
is your main asset.

boxcels

Today’s marketing is all about building strong emotional bonds with people.

Customer Engagement Loyalty Solutions is the branch of CELS committed to brand strategies and customer relation: it operates with an all-around approach leveraging every “touch points” with visitors — from logo design and visual identities to in-store campaigns and fidelity programs.

celsae

afkar

Meet the No.1 decorative
lights manufacturer

in the Gulf.

AFKAR is an independent Italian firm based in Dubai, specialized in festive settings, custom creations, 3D video mapping & light art.
Afkar’s projects are conceived through local knowledge, designed and built by Italian experts.

Lighting creations play a pivotal role in a marketing strategy, especially during peak shopping seasons. A set-up that stands out helps retail venues attract people, add inspiration to their customers’ experience, and increase sales.

afkarlighting2

afkarlighting1